Il Cucchiaio d’Argento
It is the most influential and successful Italian cookbook.
Originally published in 1950, the bible of Italian cuisine has been revised ten times over the years, to cater for modern culinary standards and emerging trends, while always maintaining its rigour in continuity with tradition.
The brand has evolved into an integrated communication system that combines authoritativeness, breadth of values, dynamism and innovation. It includes several themed volumes and a market-leading digital platform trusted by a large, growing audience of food lovers.